Introduction
In Delhi, Diwali festivities start at Dussehra. From then on, as people set out on a frantic spree of shopping, spring-cleaning, whitewashing and redecorating, the shops and market places embark on a frenzy of sales and promotional offers. Market places are festooned with streamers; melas and fairs crop up everywhere. Many people buy new clothes to wear on Diwali, and on the day of Dhanteras, traditionally, a kitchen utensil of some kind is purchased.
On Diwali day, shops in Delhi remain open till the afternoon, believing that good sales on Diwali day predict a prosperous year ahead. In the corporate sector, the process of buying and distributing Diwali gifts begins several days before the big day, and slowly picks up pace. Sweets and dry fruits are the most common gifts, as are silver coins. But gifts also range from silver dishes and other household gifts to suit pieces.
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